From Audience to Belonging to Action.
The nation’s 250th anniversary is a key moment to shape who defines what it means to be American—and to ensure AAPI communities are part of that story. Yet AAPIs remain both targeted and left out of dominant narratives, contributing to disconnection and lower civic engagement, especially among younger audiences.
As trust shifts toward creators, new risks and opportunities emerge. Our Futures Hub works with trusted voices and local partners to turn digital engagement into belonging and real pathways to civic action.
Our Futures Hub is a
Belonging & Engagement Lab.
What We Do
Content: Storytelling that builds belonging
Distribution: Creator partnerships to reach younger audiences
Civic Homes: Connecting people to trusted orgs
Insights: Polling and message testing to understand what resonates and inform strategy
Where We Focus
States: NC, MI, TX, PA, NV, NJ
Audience: AAPI Millennials & Gen Z
Approach: Narrative + creator partnerships driving civic engagement
Why It Matters
Rebuild belonging in a moment of fragmentation
Counter disinformation with trusted, relatable voices
Close the gap between attention and action
Support long-term civic participation, not just moments